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Iowa State Athletics - Social Media

A few stops along the way

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 I served as a Social Media Intern for Iowa State Athletics. this role, I was responsible for managing and creating content across platforms including Instagram, Facebook, Twitter (X), and YouTube. My work involved covering live sporting events and developing engaging, timely content to support the department’s brand and storytelling goals.

 

I have gained knowledge on each platform, content creation, algorithms, and strategy.

Much of my growth came from close collaboration with a small but dynamic social team, where we regularly brainstormed, shared feedback, and taught one another new creative and technical skills.

 

One of the many highlights was the opportunity to help document Iowa State Football’s 10-win season. This was a season that brought energy and excitement to our school, and one I’m proud to have played a part in capturing.

This experience also strengthened my professional communication skills—whether representing the university online or interacting directly with student-athletes, fans, and corporate sponsors. Below, you’ll find examples of my work and the accounts I helped manage!

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Check out my Gondola social media portfolio:

The easiest way to access some of the many posts I created!

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The accounts I ran :)

Words from my Supervisor!

Carly Jensen - Marketing Specialist - Iowa State Athletics

"During her time with our marketing department, Maggie consistently demonstrated strong leadership at events and quickly became a reliable and confident point person for our team. She possesses a creative drive that allowed her to generate innovative ideas for fan engagement and brand awareness. Her adaptability in a fast-paced environment truly sets her apart from her peers. In her role, Maggie approached every opportunity with professionalism, enthusiasm, and a genuine desire to make her work impactful. Her passion for athletics and social media is evident in everything she does. She is eager to continue learning and is motivated to achieve her goal of working in the sports industry. Maggie has an exceptional work ethic and consistently goes above and beyond expectations. I am confident she would be an outstanding addition to any organization fortunate enough to have her"

Following Growth on Instagram

87k

September 2023

+19k

106k

March 2024

Generated over 11 million views on Instagram
Generated over
600,00 likes on Instagram alone

Sample Posts

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Sample Stories

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