My Work
This page highlights a selection of projects that reflect my approach to marketing, communications, and digital storytelling. Through internships, academic work, and creative projects, I have developed experience in social media strategy, brand messaging, content creation, and audience engagement. Each project demonstrates how I combine creativity, research, and strategy to produce work that connects with audiences and delivers meaningful results.
Brand Identity. Influencer Marketing. Design.
In a course called Launching a Successful Media Brand, I developed and launched a media brand designed to support college-age women through lifestyle content, advice, and relatable storytelling. Through this project, I learned how to build a brand from the ground up—defining the brand’s mission, identifying a target audience, and establishing a clear voice and visual identity. I created a cohesive brand strategy that included content themes, messaging guidelines, and design elements that reflected the brand’s personality and purpose. This experience strengthened my understanding of how brand identity goes beyond visuals; it requires consistency in tone, storytelling, and audience connection to create a recognizable and meaningful brand.
GuidedU
Social Media. Brand Identity. Content Strategy.
Rhode Social Media Audit
I conducted a comprehensive social media audit for Rhode Skin, analyzing the brand’s presence across Instagram, Facebook, and TikTok to identify opportunities for stronger engagement and a more cohesive brand presence. The analysis evaluated content themes, posting cadence, visual cohesion, audience interaction, and competitor benchmarks to identify strengths and gaps. I also examined Rhode’s role within the creator ecosystem, exploring how influencer partnerships, user-generated content, and community-driven conversations contribute to the brand’s strong brand presence and credibility across social platforms.
Branding. Design. Creative Direction.
Saturdaze
For my final project in Visual Communications Design, I created Saturdaze, a gameday apparel brand designed to capture the energy of college football Saturdays while celebrating school spirit, trends, and community. The goal was to develop a cohesive brand that could translate across merchandise, marketing materials, and digital platforms.
The project included building a complete visual identity system, featuring a logo suite, stationery set, print advertisement, and branded brochure. I also developed a social media campaign and digital content package to demonstrate how the brand would engage audiences across multiple platforms.
As part of the Designer’s Choice element, I created apparel packaging and promotional mockups that reflected the brand’s playful and energetic tone while maintaining a cohesive visual style.
This project strengthened my skills in brand development, typography, layout design, digital mockups, and creative direction, while showcasing my ability to build a brand from concept to execution.
Marketing Strategy. Brand Positioning. Engagement.
Case Competition -Des Moines Data & Analytics
In Iowa State’s Live Cases in Marketing course, my team partnered with the Des Moines Data & Analytics Group to develop a strategy for expanding their community and increasing engagement at their events. The challenge required us to think like consultants—there was no single “right” answer, only different ways to define the problem and uncover opportunities for growth.
Our team analyzed the organization’s current event strategy, brand presence, and member experience to identify ways to increase awareness and participation. We proposed a growth strategy centered on stronger event promotion, improved brand consistency across social platforms, and new engagement initiatives designed to create experiences members would feel genuine FOMO if they missed.
Our recommendations aimed to strengthen community connections while helping the organization expand its reach within the regional data and analytics ecosystem. Our strategy was recognized with the Best Overall Solution Award, highlighting the strength of our insights, creativity, and strategic approach.
Marketing Strategy. Collaboration. Innovation.
Case Competition - AE Dairy
As part of the Live Cases in Marketing course at Iowa State University, my class was challenged by AE Dairy to develop strategy to target their milk products towards Gen Z. My team developed a campaign positioning milk as the ultimate post-workout recovery drink for Gen Z students. Our concept, “Recover Real,” emphasized authenticity, taste, and tangible recovery benefits through social media and on-campus engagement.
We built a full strategic plan including consumer research, social media content, sampling event ideas, and ambassador programs designed to connect with students through peer-to-peer trust.
Our campaign was recognized by AE Dairy as the Best Overall Solution, highlighting the strength of our creative strategy, audience insight, and execution.
Marketing Strategy. Positioning. Recruitment.
Case Competition - Nelson Electric Recruitment Strategy
As part of Marketing 4950: Live Cases in Marketing, my new team consulted for Nelson Electric Co., a regional electrical contractor competing for skilled electricians in one of the tightest labor markets in the country. With many projected openings and increasing competition for talent, Nelson needed a way to differentiate itself and attract qualified candidates.
Our team developed a recruitment-focused marketing strategy that included a redesigned career page and a targeted social media approach to highlight company culture, career growth, and job opportunities. By applying marketing principles typically used for consumer brands to the hiring process, we helped Nelson strengthen their employer brand and expand their reach among potential candidates.
The strategy generated three candidates directly through our solution, and our team was recognized with the Best Overall Solution award for the project.
This project reinforced how marketing strategy can solve real organizational challenges beyond traditional advertising.