For my final design project is Visual Communications Design, I developed Saturdaze, a gameday apparel brand that celebrates school spirit, trends, and community. The project included creating a complete visual identity system, advertising materials, and a social media campaign to establish a cohesive and recognizable brand presence.

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Through this project, I designed a logo suite, stationery set, print ad, and brochure, along with a custom social media package showcasing branded content across multiple platforms. My Designer’s Choice element featured apparel packaging and promotional mockups that captured the brand’s fun, energetic tone.

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This project strengthened my skills in brand development, layout design, digital mockups, typography, and creative direction, while showcasing my ability to build a brand from concept to execution.