Maggie Seedorf | Portfolio
Marketing Strategy
A look at the campaigns and projects I’ve developed through coursework and internships, highlighting how strategy connects to creativity.
AE Dairy: “Recover Real” Campaign
As part of the Live Cases in Marketing course at Iowa State University, my class was challenged by AE Dairy to develop strategy to target their milk products towards Gen Z. My team developed a campaign positioning milk as the ultimate post-workout recovery drink for Gen Z students. Our concept, “Recover Real,” emphasized authenticity, taste, and tangible recovery benefits through social media and on-campus engagement.
We built a full strategic plan including consumer research, social media content, sampling event ideas, and ambassador programs designed to connect with students through peer-to-peer trust.
Our campaign was recognized by AE Dairy as the Best Overall Solution, highlighting the strength of our creative strategy, audience insight, and execution.
Rhode Skin Social Media Audit
I conducted a full social media audit for Rhode Skin, evaluating their presence across platforms (Instagram, Facebook, and TikTok) to uncover opportunities for stronger engagement and brand consistency. I analyzed content themes, posting frequency, visual cohesion, competitor benchmarks, and audience interactions to identify strengths and gaps.
Click the picture for full presentation and materials!
GuidedU
In a class called "Launching a Successful Media Brand," I created a media brand to support college-age girls through lifestyle content and advice.
Click the picture for full presentation and materials!